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Tourism Industry Performance – March 2020

May 22, 2020 By Niki McDonald Leave a Comment

Source: CIC Research

COVID-19 reached San Diego in early March, causing a total shutdown of the tourism industry.  All attractions, restaurants, and lodging services closed their doors to guests by the middle of the month as official stay-at-home orders issued by the state went into effect Thursday, March 19. 

  • With county shelter-in-place measures beginning mid-March, visitors to San Diego County dropped 57 percent to 1.3 million, with day visitation posting the largest decline at 72 percent.
  • Spending at local businesses also dropped 55 percent year-over-year to $409 million, compared to $905 million in March 2019.
  • As expected, hotel occupancy plummeted 49 percent year-over-year to 41.0 percent in the county, dragging average daily rates down 17 percent to $135.01 for the month.
  • The Convention Center held two events prior to shutting down, hosting nearly 12,900 guests who spent $19.9 million at local businesses.
  • Click here to view complete report.

Filed Under: Coronavirus Reports, Industry Trends

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