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November 2019 Hotel Performance

January 7, 2020 By Niki McDonald Leave a Comment

San Diego hotels in the month of November averaged 71.9 percent occupancy, a 1.8 percent reduction compared to 2018, while the average daily rate (ADR) was $149.08, down 4.8 percent from last year.  San Diego occupancy for the month ranked 9th among top 25 markets, while ADR ranked 10th. 

  • Occupancy grew modestly Sunday through Wednesday nights compared to last year, up 1-3 percent, though Thursday through Saturday nights fell, especially the weekend nights, down 6-8 percent.
  • Transient occupancy among upscale/upper upscale chains increased by 2.7 percent for the month, while Group travel decreased by 4.5 percent. 
  • Kalibri Labs data shows a 7.9% decline in November for room nights booked by various business segments which includes corporate, government, and group rates.  Group travelers make up the largest amount of actual room nights in this segment, down 6.9%.
  • CYTD, San Diego occupancy is down 2.1 percent, ADR is up slightly by 0.6 percent, and RevPAR has dropped by 1.5 percent compared to this time last year.
Source: STR, Inc.

SDTA members can view the entire report on MemberNet.

Filed Under: Industry Trends

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