SDTA 2017 Audience Based Program Overview

FY17 – Audience Based Program Overview

Adult Spring Digital Program Campaign Overview:

• Flight dates: January 16 – April 30
• Markets: National
• Media: Digital

Adult Digital Media Partners:

• BuzzFeed
• Sojern
• Nativo
• Facebook
• Instagram

Adult Digital Creative:
:30 Adult Video:
Youtube link: https://www.youtube.com/watch?v=4Qw7miqHGg8&feature=youtu.be

https://www.youtube.com/watch?v=4Qw7miqHGg8&feature=youtu.be
Display Banners:

Adult Native Content:

Buzzfeed Native Content:

• A Love Letter To San Diego
• 15 Reasons Why San Diego Is The Beach Vacation Yo u Need

Nativo Native Content:

• Get Lost Exploring the Hidden Gems in San Diego
• Here’s Why San Diego Is The Ultimate Beach City
• #NoFilter: How to Capture FOMO-Inspiring Shots of San Diego

Adult Digital Social:
Facebook Canvas Unit

Family Spring Digital Program Campaign Overview:

• Flight dates: January 16 – April 30
• Markets: National
• Media: Digital

Family Digital Media Partners:

• Sojern
• Meredith
• The New York Times
• Time Inc.
• Facebook
• Instagram

Family Digital Creative:
:30 Royal Tour Video:
Youtube link: https://www.youtube.com/watch?v=QuJJylFHaE4

Family Display Banners:

Time Inc. Custom Photo Billboard Unit:
The custom photo billboard unit runs across TravelandLeisure.com, People.com and RealSimple.com.

Family Dedicated Email:
The New York Times dedicated email is a “Great Getaways” email delivered to 430K sub scribers on 1/16, launch date of the campaign.

Family Digital Social Influencers:

Time Inc. Social Influencer:

@LaJollaMom, 32k followers

• Influencer to create 3x unique pieces of content for People, Real Simple and Travel + Leisure.

New York Times Social Influencers:

Three social influencers

• Influencers and their families will visit San Diego and create 11-12 pieces of custom social content on Instagram/Facebook to showcase San Diego as a family vacation destination.
• Content will be amplified on both social properties.