International Marketing Efforts Seen in Japan

PHOTO RECAP! San Diego was featured in a $4 million marketing campaign by its Japanese client, HIS, in Tokyo earlier this year.  San Diego was featured in Tokyo subway stations and cars, as well as advertised in a sale promotion on a poster at some of retail travel agencies. This marked a major milestone for both HIS and San Diego, as HIS had never included San Diego in a campaign of this magnitude.