The 48th week of 2018 had substantial growth in both occupancy rates and average daily rates for San Diego hotels, when compared to the same time period in 2017. Occupancy rates ranged from 53% in Del Mar to 80% in the UTC area, but the areas with the largest growth were Mission Bay at 31% growth, followed by La Jolla with 24% growth and UTC with 22% growth. Average daily rates ranged from $107 in Escondido to $217 downtown. The areas with the largest growth in ADR were Mission Valley with almost 40% growth, and Downtown and Mission Bay both at 34% growth. This spike can mostly be explained by the return of ASH, one of the larger conventions in San Diego this year and surely a welcome boost to the typically slow fall/winter travel season.