Category: International Initiatives

Items that represent programs, marketing, or partnerships to increase international visitation and exposure for the destination.

March 2018 – Sales & Marketing Highlights

SALES & MARKETING HIGHLIGHTS Below are the March 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” television and digital video program continues to be the foundation…

February 2018 – Sales & Marketing Highlights

SALES & MARKETING HIGHLIGHTS Below are the February 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Happiness is Calling “Summer Feeling” spot market television and digital video programs, which serve as…

January 2018 – Sales & Marketing Highlights

SALES & MARKETING HIGHLIGHTS Below are the January 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The winter/spring advertising program launched in January, increasing awareness and consideration leading up to the spring/summer…