Category: Destination Promotions

SDTA Campaigns (Kids Free, etc.) and other high-profile promotions (partnerships, etc).

New TV Partnership to Highlight San Diego Region

Candice Ely for San Diego Tourism Authority






The San Diego Tourism Authority and Cox Communications have teamed up to create and televise special programming that spotlights San Diego’s vibrant neighborhoods, cultural flair and innovative spirit. The in-depth, local television programming includes a new nine-part series called “Destination…

San Diego Sends Positivity To Chicago






San Diego is the city where “Happiness Is Calling.” With fair weather all year round, we can’t help but want to spread our sunshine to our friends in cold-weather cities across the nation. And so, in mid-March, our team lead…

2015 Spring Marketing Initiatives






MARCH MADNESS: CBS PARTNERSHIP The SDTA will be participating in a media partnership with CBS sports for the March Madness NCAA basketball tournament. The program will run from March 19th through April 6th and will include the airing of the…

SDTA Launches New Advertising Campaign

San Diego






$9 million initiative includes TV, print, online and billboard advertising. Fresh off a year in which San Diego’s tourism economy posted record numbers, Mayor Kevin Faulconer and tourism industry leaders debuted the San Diego Tourism Authority’s 2015 spring-summer advertising campaign…

San Diego Sub-Region Marketing Plan






In 2013, the City of San Diego renewed the San Diego Tourism Marketing District (TMD) for thirty-nine and a half years. The express intent of the TMD is to fund sales and marketing programs that deliver room nights to assessed…