Just in time to promote San Diego ahead of the peak summer travel season, the San Diego Tourism Authority (SDTA) and SeaWorld San Diego launched a vital $3.2 million co-op advertising campaign on May 6. The joint advertising campaign, titled “Happiness is Calling,” was reinstated after Mayor Bob Filner signed the operating agreement with the San Diego Tourism Marketing District, releasing... Read more
Archive for the ‘Destination Promotions’ Category
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SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign
May 8 | Posted by Kerri Verbeke Kapich | Destination Promotions, Executive Update
Mayor Jerry Sanders Helps to Get the Word Out for Kids Free San Diego
September 26 | Posted by Erika Ohnesorgen | Destination PromotionsToday, San Diego Mayor Jerry Sanders joined officials from ConVis and the world-famous San Diego Zoo at a press conference to show his support and to help publicize the first-ever, destination-wide Kids Free San Diego promotion. Created to encourage visitors to come to San Diego during October, a historically slower timeframe for travel, Kids Free San Diego features “kids free”... Read more
Kids Free October Campaign is Launched
September 6 | Posted by Kerri Verbeke Kapich | Destination PromotionsThe Kids Free San Diego campaign has officially launched. During the entire month of October, kids eat, stay and play for free throughout San Diego. Kids Free is currently supported by over 100 ConVis members including the San Diego Zoo, SeaWorld, LEGOLAND, AMTRAK, over 40 hotels, 35 museums, restaurants, golf courses and more. Travel/offers are valid during the month of... Read more
San Diego Hosts NTA Contact 2012 Conference
August 31 | Posted by Brian Said | Destination PromotionsConVis Travel Trade hosted the National Tour Association (NTA) Contact 2012 Conference, Aug. 16 – 18, at the Sheraton San Diego Hotel & Marina. The event attracted executives and key decision-makers within the tour operator industry, who were hosted on a variety of tours showcasing San Diego. The San Diego Host Committee included ConVis, as well as SeaWorld San Diego, the... Read more
“Let’s go to San Diego!” Wins Grand Prize in Video Contest
June 21 | Posted by Erika Ohnesorgen | Destination PromotionsMacomb, Michigan, resident Troy Lally is the Grand Prize winner of the “San Diego is Calling” Video Competition. Lally’s winning 90-second video, which spoofs the SDCVB’s original call-for-entries video, was chosen by a public vote on the final five videos, narrowed down from 23 total submissions from around the United States. The video was chosen for its creativity, originality and enthusiasm... Read more
“San Diego is Calling” Video Contest
May 25 | Posted by Aki Martin | Destination PromotionsThe ConVis Promotions Team recently organized a “San Diego is Calling” viral video contest, to encourage users of ConVis’ social media channels to submit original videos describing what about San Diego makes them happy. The campaign objective was to collect user-generated video content, created and submitted by San Diego’s social media fans/followers to help broaden the context of the Happiness is... Read more
San Diego TV Segments in LA & Phoenix
May 17 | Posted by Erika Ohnesorgen | Destination PromotionsAs part of the ”Happiness is Calling” co-operative advertising campaign with SeaWorld, the ConVis Advertising & Promotions team recently hosted two content segments with FOX LA and ABC 15 in Phoenix to produce San Diego and SeaWorld content segments. FOX LA Segments The four segments that ran on FOX LA featured the Cedros Design District in Solana Beach, the Marine Room in La... Read more
“Happiness is Calling” Spring Advertising Campaign has Launched
March 28 | Posted by Erika Ohnesorgen | Destination PromotionsSan Diego’s comprehensive spring “Happiness is Calling” campaign launched on March 1 in five markets: San Francisco, Salt Lake City, Sacramento, Denver, and Dallas, and will run through June 2012. The spring campaign, budgeted at $3.8M, includes the following components: :30 and :15 spot television highlighting Spring San Diego activities. Outdoor boards in the above-mentioned markets, as well as digital boards in... Read more
San Diego Named Top Destination for Spring Break by USA Today
February 28 | Posted by Kathleen Kubota | Accolades, Destination PromotionsDiverse accommodations, exciting attractions, natural beauty, sizzling nightlife, craft beer and, of course, our sunny weather are just some of the reasons why San Diego was recently named a top Spring Break destination by USA Today. A sincere thanks to all of the hard-working and dedicated hospitality industry professionals in San Diego, who work tirelessly to ensure that visitors have a... Read more
Upcoming Travel Trade Events
February 28 | Posted by Benjamin Eastman | Destination Promotions, Opportunities, Upcoming EventsConVis Travel Trade is participating in the Spotlight on the Southwest Conference on March 26 -28. This is a great opportunity to exhibit your group friendly products and meet with motor coach tour operators who cover the Southwestern U.S Region. Registration information is as follows: Spotlight on the Southwest Conference March 26-28, 2012 Holiday Inn Bayside – San Diego, CA Register here (Deadline is... Read more
