SDTA 2017 Audience Based Program Overview

FY17 – Audience Based Program Overview

Adult Spring Digital Program Campaign Overview:

  • Flight dates: January 16 – April 30
  • Markets: National
  • Media: Digital

Adult Digital Media Partners:

  • BuzzFeed
  • Sojern
  • Nativo
  • Facebook
  • Instagram

Adult Digital Creative:
:30 Adult Video:
Youtube link: https://www.youtube.com/watch?v=4Qw7miqHGg8&feature=youtu.be


Display Banners:

Adult Native Content:

Buzzfeed Native Content:

Nativo Native Content:

  • Get Lost Exploring the Hidden Gems in San Diego
  • Here’s Why San Diego Is The Ultimate Beach City
  • #NoFilter: How to Capture FOMO-Inspiring Shots of San Diego

 

Adult Digital Social:
Facebook Canvas Unit

Family Spring Digital Program Campaign Overview:

  • Flight dates: January 16 – April 30
  • Markets: National
  • Media: Digital

Family Digital Media Partners:

  • Sojern
  • Meredith
  • The New York Times
  • Time Inc.
  • Facebook
  • Instagram

Family Digital Creative:
:30 Royal Tour Video:
Youtube link: https://www.youtube.com/watch?v=QuJJylFHaE4

Family Display Banners:

 

 

 

 

 

 

 

 

 

Time Inc. Custom Photo Billboard Unit:
The custom photo billboard unit runs across TravelandLeisure.com, People.com and RealSimple.com.

Family Dedicated Email:
The New York Times dedicated email is a “Great Getaways” email delivered to 430K sub scribers on 1/16, launch date of the campaign.

Family Digital Social Influencers:

Time Inc. Social Influencer:

@LaJollaMom, 32k followers

  • Influencer to create 3x unique pieces of content for People, Real Simple and Travel + Leisure.

New York Times Social Influencers:

Three social influencers

  • Influencers and their families will visit San Diego and create 11-12 pieces of custom social content on Instagram/Facebook to showcase San Diego as a family vacation destination.
  • Content will be amplified on both social properties.

 

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