Memorial Day Travel Outlook for San Diego

As we embark on an extended Memorial Day Weekend, San Diego welcomes visitors from across the region to enjoy everything our city has to offer. Holiday travel to San Diego has typically seen near-capacity room occupancy across the county and this weekend is no exception. According to AAA and Expedia, San Diego has a positive outlook this weekend.

  • AAA Southern California projects a 1.8% increase in travel over Memorial Day Weekend
  • According to AAA, San Diego is the No. 1 destination for Southern California Memorial Day Travelers
  • According to Expedia, San Diego was the third most searched city for hotels after Las Vegas and New York

This weekend, we are expecting nearly 2.66 million Southern Californians to drive, fly, cruise and ride during their holiday trips – that’s the largest number since the all-time record of 3.2 million in 2005. Although gas is up about 10—15 cents per gallon over last year, nearly 2.23 million Southern Californian travelers are expected to vacation by car, a 1.4% increase over last year.


Our group sales department is expanding once again to keep up with demand and allow for greater reach in bringing business to San Diego.  We’re happy to announce our team that joined us recently.

Andrea Cowsar Andrea Cowsar, CMPNational Sales Director

Midwest Region

Michelle Coombs Michelle CoombsNational Sales Director

Washington, D.C. Region

Brianne Mouton Brianne Mouton, CPCENational Sales Manager

Specialty Markets

Michael Steffen Michael Steffen 
National Sales ManagerChicago


In the first quarter of 2014, the number of visitors to San Diego grew 1.6% to 6.7 million, driven by growth in hotel (6.3%) and Mexican day visitors (8.7%). Southern California day visitors declined 4.9% due to spring break moving from March in 2013 to April in 2014, which also drove the 4.2% decline in attendance at top attractions. Spending increased 7.2% in the quarter to $4.4 billion. Both February and March saw strong gains of more than 6% in airport arrivals. With longer haul travel up, hotel occupancies also benefitted. Occupancy averaged 71% in the quarter, up 5% over last year and the average daily rate grew 4.5% to $132.63 in the County. View the current Visitor Industry Summary here. [Download PDF]

From all of us at SDTA, we wish you all a wonderful and safe Memorial Day Weekend as we celebrate and honor those who proudly served our country.

Joe Terzi

Joe Terzi

President & CEO

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