$800K Group Sales Ads Promote San Diego’s ROI – “Return on Inspiration”

ConVis launched its “Positive Results” group sales advertising campaign, putting a positive twist on predictable business acronymns. The program runs throughout calendar year 2011. Media buy includes popular business periodicals such as Wired, Fast Company, Fortune and Forbes, key meetings publications including Convene, Corporate & Incentive Travel, Meetings West and Successful Meetings and a co-op insert with seven insertions for one set price. In addition to print, the campaign includes a lead generation initiative via LinkedIn, email and telemarketing.

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