SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign
Posted by Kerri Verbeke Kapich on May 8Just in time to promote San Diego ahead of the peak summer travel season, the San Diego Tourism Authority (SDTA) and SeaWorld San Diego launched a vital $3.2 million co-op advertising campaign on May 6. The joint advertising campaign, titled “Happiness is Calling,” was reinstated after Mayor Bob Filner signed the operating agreement with the San Diego Tourism Marketing District, releasing critical funding for the SDTA’s marketing programs. The campaign puts San Diego back in the marketplace... Read more
